1. WHAT IS OPENING EVENT ORGANIZATION?

Organizing a grand opening event is an activity that marks the official launch of a business, store, restaurant, showroom or any business establishment. This is not just a formal ceremony, but also an important opportunity to promote the brand, attract customers and make an impression on the market from the very first day.

A successful grand opening event often includes important rituals such as ribbon cutting, lion dance performance, opening speech by the board of directors, art performances, product/service introduction and customer attraction activities such as discount vouchers, promotional programs. In addition, communication and marketing factors also play an important role in increasing brand awareness and creating a widespread effect .

Organizing a professional and creative opening ceremony not only helps businesses make a strong impression on customers and partners in the first days , but also brings good luck, fortune, and a favorable start according to customs and feng shui concepts.

2. BENEFITS OF HIRING OPENING EVENT ORGANIZATION SERVICES

- Professional and meticulous: The event organization team has professional experience to help the event run smoothly, avoiding errors during the event.

- Save time and effort: Businesses do not need to worry about pre-, during- and post-program preparation, event setup or program coordination.

- Creative ideas, suitable for the brand: The event organization company will plan and propose unique concepts, creating a strong impression of the program.

- Modern equipment system: Equipped with the most modern professional sound, lighting and LED screen equipment to help enhance the experience of attendees.

- Effective customer approach: Event organization service with a methodical communication strategy helps businesses attract more potential customers.

- Risk reduction: Professional event team has backup plans, flexibly handling arising situations.

A carefully invested, professionally organized and grand opening event not only helps businesses make a strong impression, affirm brand reputation , but also creates a solid launching pad, attracts customers and opens up promising business opportunities .

3. IMPORTANT FACTORS TO PAY ATTENTION TO WHEN ORGANIZING AN OPENING

1. Define Goals Before the Event

Before organizing an event , businesses need to clearly define the event's objectives :

• Create brand impression, attract customers?

• Promote new products/services?

• Budget?

• Number of guests, who is the target audience?

Clear goals are easier to plan and help organize work faster.

2. Convenient Location

Event space must ensure:

• Convenient location or have pre-guided directions for guests for easy navigation

• Space suitable for the number of guests attending the event

• Fully equipped with sound, lighting, stage, seating,...

• There is parking for motorbikes and cars for the convenience of attendees.

  

3. Build a Fresh & Attractive Script

A detailed and creative script will help the event run smoothly, professionally and engagingly . Important parts include:

• Build a detailed script , ensuring all important rituals such as: lion dance, speech, ribbon cutting, first visit, lucky draw...

• Plan a reasonable amount of time for each activity, avoid making it too long and boring or too short and making the event rushed.

• Make sure the MC understands the program content clearly and coordinates flexibly to keep the atmosphere lively but still professional.

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4. Modern Equipment System

• Sound quality is guaranteed to be suitable for the number of guests attending and the event space.

• Event Lighting taking place at night requires lights to create a sparkling and magnificent effect for the event, illuminating the area at the event.

• The stage helps guests from afar to see the stage area more clearly, helping new guests distinguish the stage and the check-in area. Using a stage also shows a professional and neat event.

• LED screens help present new products to help customers and partners understand better. In addition, they can be arranged in many different shapes to show the scale of the event.

Investing in sound, lighting, LED screens, and stages helps make the event more professional, grand, and impressive .

5. Event Personnel

• Professional MC , able to stir up the atmosphere and coordinate the program flexibly.

• Helper is a person who supports the program with logistical matters.

• Reception staff and event support team need to be thoroughly trained in the process of welcoming and guiding guests.

• A team of technicians is on hand to promptly handle problems related to sound, lighting, and projection equipment.

• Event operations staff is an indispensable role in every event, playing the role of event coordinator.

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6. Backup Plan & Incident Handling

Always have a contingency plan to handle risks such as:

Even if the grand opening event is carefully prepared, there are always unforeseen risks that can occur. Therefore, building a backup plan is extremely important to ensure the program runs smoothly and professionally.

• Troubleshooting sound, light, LED screen
  Backup plan:

  • Check sound system, lighting, and projection equipment at least 1-2 hours before the event.

  • Wireless microphones and spare handheld microphones are available.

  • A team of technicians is on hand to quickly handle any errors that may occur.

  • If the LED display fails, an alternative solution is available using a projector or printed instruction sheet.

• Handling bad weather (applicable for outdoor events)
  Contingency plan:

  • Prepare a canopy, umbrella or move quickly indoors.

  • Check the weather forecast at least 3 days before the event to have a proactive plan.

  • If possible, provide raincoats or umbrellas for guests to ensure the best experience.

  • Schedule backups to adjust program order if necessary.

• Coordinating larger than expected attendance
  Contingency plan:

  • Plan extra seats, drinks, and gifts to avoid shortages.

  • Arrange more staff to guide guests and control the flow of people appropriately.

  • There is a plan to expand the event space if the number of guests exceeds expectations.

• Adjust schedule when there are unexpected changes
  . Backup plan:

  • If a VIP guest or important speaker is absent, the MC needs to flexibly adjust the speech or invite a replacement.

  • Prepare additional content to avoid missing stage time.

  • Always have a flexible script so that the MC can handle unexpected situations without interrupting the program.

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  4. DETAILED OPENING SCRIPT

17:00 - 18:00 Welcome & Check-in

• Guests attending the event will be guided by the reception team to check-in, receive gifts (if any) and take souvenir photos.

• The event space is beautifully arranged, can be decorated according to the brand theme, and combined with miniature landscapes for guests to check-in.

• Some activities such as tea party, light cocktails, melodious music or acoustic performance can help guests relax and socialize before the official program begins.

• Meaning: This is the time to make a good first impression, helping guests feel welcome and excited about the event.

18:00 - 18:15 Lion Dance performance to welcome

• The vibrant lion and dragon dance performance with bustling drums brings excitement, luck and prosperity to the business.

• If the event is large, you can combine drum dance performances, martial arts performances or modern LED dance to create an impression.

• Meaning: In East Asian culture, lion and dragon dance symbolizes good luck, dispelling bad luck and welcoming a good start.

18:15 - 18:30 Opening event

• The MC stepped onto the stage, officially announcing the opening event to begin.

• Introduce the program overview, welcome guests, partners, press (if any) and important attendees.

• Meaning: Helps guests have an overview of the program, while creating formality and professionalism for the event.

18:30 - 18:45 Speech from company representative

• Company representative (CEO, director or founder) takes the stage to give a speech. Content may include:

  • Introduce the brand, the story of formation and development.

  • Vision, mission, core values ​​that the company aims for.

  • Thank you to our partners, customers and staff who contributed to this event.

• Meaning: Speeches help build brand image, demonstrate professionalism and convey important messages to customers.

18:45 - 19:00 Ribbon cutting ceremony

• One of the most important moments of the event, marking the official launch of the business.

• Company representatives and honored guests performed the ribbon-cutting ceremony.

• Can be combined with balloon releases, glitter cannons or champagne opening for a beautiful effect.

• Meaning: Cutting the ribbon symbolizes a smooth start, opening up many opportunities and success in the future.

19:00 - 19:15 New Year's Eve Ceremony

• This is a feng shui ritual that helps businesses receive wealth and luck.

• Can be done by:

  • A lucky guest enters the main space, symbolizing the first "foot of the new year".

  • Business owners or company representatives burn incense, scatter flowers or toss lucky coins.

  • Some places also release doves or balloons to symbolize growth and flying high.

• Meaning: Xong dat shows belief in prosperity, helping the business start smoothly.

19:15 - 19:30 Product/service introduction, promotions

• MC or company representative introduces the company's main products and services.

• Show videos, product demos or try-on experiences to give guests a visual taste.

• Announce special promotions on the occasion of opening.

• Meaning: Create attraction for customers, stimulate shopping needs on opening day.

19:30 - 20:00 Lucky draw, gifts

• Organize mini games and lucky draws for guests to have the chance to receive attractive gifts.

• Prizes may include: vouchers, company products, discount vouchers or valuable gifts.

• Meaning: Get guests excited, create a fun atmosphere and increase brand engagement.

20:00 - 20:15 Socializing, taking souvenir photos

• Guests have the opportunity to meet and interact with leaders, partners and friends.

• Take souvenir photos with brand backdrop, help spread business image on social networks.

• If possible, the company should arrange a professional photography team to ensure the best images.

• Meaning: Preserve good memories of the event, help guests feel more attached to the brand.

20:15 - 20:30 Closing event

• MC summarizes the program, thanks guests, partners and organizing team.

• Companies can send small gifts or thank you notes so that customers leave with positive feelings.

• If possible, broadcast live on fanpage or website to make the event more widely spread.

• Meaning: Leave a good impression on guests, help them remember the brand for a long time.

5. PROFESSIONAL EVENT ORGANIZATION SERVICES - CONTACT HOANG SA VIET NOW!

Do you want to organize a professional opening event , attract customers, make a strong impression and create a solid foundation for your brand? Hoang Sa Viet will help you turn your ideas into reality with a complete - professional - creative event organization service !

Why choose Hoang Sa Viet?

✅ Unique and impressive event design , suitable for each brand, ensuring difference and class.
✅ Full service from AZ , from ideation, planning, implementation to communication support, helping businesses save time and effort .
✅ Modern sound, lighting, LED screen systems , creating professional stage effects, enhancing guest experience.
✅ Experienced and professional organizing team in event coordination, flexibly handling all arising situations .
✅ Reasonable cost, transparent quotation , committed to optimizing the budget while still ensuring high quality service.
✅ Support communication & event promotion , connecting with the press, KOLs, professional livestream to increase brand coverage .
✅ Perfect backup plan , ensuring the event goes smoothly even when there are unexpected incidents.

With over 10 years of experience, Hoang Sa Viet is committed to bringing a professional, grand and successful opening event!

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